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en

Swim against the tide

ru

Translation swim against the tide into russian

swim against the tide
He decided to swim against the tide and start a business in a declining industry.
Он решил плыть против течения и начать бизнес в убывающей отрасли.

Definitions

To act or think in a way that is contrary to the prevailing opinion or trend, often facing opposition or difficulty as a result.